The Unbearable Whiteness of Brewing: An Introduction of Sorts

I’d like to begin by giving a nod to Josh Smicker, who is responsible for the truly epic play on Milan Kundera’s classic work that has become the title of this blog series. You, Sir, are a king among men.

Beginnings are Never Easy

In fact, I’ve not begun writing this series of blog posts on numerous occasions because I could not decide how to begin.  I debated starting with an anecdote that reveals the significant internal tension I experience as a black, queer, woman navigating the overwhelmingly white, heteronormative, male (to lesser degree) world of craft beer.  I thought about starting with a list of instructions/disclaimers about how the casual reader should engage with this blog, in hopes of intercepting the inevitable accusations that I’m just another nut-ball academic that wants to make everything about race.  Then, I thought maybe a better way to go might be to introduce myself, try to build some credibility by giving a short summary of my intellectual, professional, and emotional commitments to beer culture at large.  At the end of all this waffling, I figured I better do it all and try to use some humor along the way.

So, without further rambling, the introductions.

Introduction A – The Anecdote

It’s not quite 8 am, on a Saturday no less, as I trace a slow lap around 3,000 shining square feet of empty space. The double doors that open to an alley shared by a row of bars and restaurants were left unlocked by the cleaning crew—a wiry-armed black woman and a stocky, somewhat stone-faced man I imagined to be her son—and so I spend the few minutes I expected to pass standing outside by the door, inside pacing idly and imaging where to begin setting up tables.

We’d let them in, the “cleaning crew,” after 11:00 pm knowing they would more than likely be cleaning the recently renovated space through the early hours of the morning. Having returned, in all likelihood, just hours after they’ve left, I involuntarily shutter, trying to shake off a sharp stab of embarrassment at the folksy nature I’d adopted with their arrival—a compulsory response to the abrupt discomfort of seeing other black folks performing the kinds of under-paid and under-appreciated labor about which I so often have the luxury to write criticism. We still “get” each other though, I’d thought at them with an over-enthusiastic smile.

In just over four hours, my nagging fear that the event will not draw enough attendees to be considered a success is replaced by the fear that the 200+ gallons of beer donated and served by area homebrewers and the 50+ gallons donated by local breweries will be gone well before the festival is over. In just over five hours, the event will sell out and we will begin turning people away at the door. In just over six hours, I will begin to loosen my tense hold on sobriety and see the festival, for the first time, from the perspective of its attendees rather than one of its planners. I will snake through the crowded room to visit homebrewers proudly pouring beers that were brewed in backyards and kitchens, conditioned in the corners of closets and basements. In just over nine hours, I will, with far less speed and precision, begin to collapse and restack the tables that I am currently covering with disposable plastic tablecloths. I will smile to myself with the sounds of enthusiastic complements still ringing in my ears. I will reflect upon the surprising number of women in attendance, still a very modest percentage of the overall attendees, but a percentage that stands in stark contrast to those seen at the events I attended just five years ago, frequently as one of only three or four women in rooms of hundreds of beer enthusiasts. I will begin, finally, to suspect that the festival raised a respectable amount of money for the food bank—a suspicion that will be confirmed a week later when $6,000 donation check is cut.

These are excerpts from the dozens of journal entries I scribbled about my experiences co-organizing and co-managing the inaugural Homebrew for Hunger festival in Chapel Hill, NC in the fall of 2011.  There’s hardly a “story” told here, but my hope is that these brief reflections begin to stir up some of the great mucky mass of “stuff” that has been inspiring me to write this series for more than a year now.  During my comparatively short tenure in the world of craft beer (10-15 years or so), I have seen things shift tremendously, particularly with reference to the presence of women.  But, there is a group that is nearly as conspicuously absent today as it was in the late 1990s (and I suspect in the 1970s and 1980s when American craft beer was getting its legs), people of African decent (that’s PC-speak for black people).

This isn’t an absence I go looking for, despite the frequent accusations of a few well-meaning friends.  It’s one I can’t help but realize.  I’ll try, gently, to make this point.  Over the years, I’ve been involved in a number of interracial relationships (big whoop, I know) .  Years ago, I brought a partner of European descent (that’s PC-speak for white people), to a family gathering.  Afterwards, we were doing the customary family gathering debriefing and he expressed that he’d experienced some serious discomfort on account of being “like, the only white person in a room full of black people.”  At the time, I probably wasn’t as sensitive as I needed to be, pointing out that I had a name for the reverse condition (being “like, the only black person in a room full of white people”) and that name was “school.”  But painful relationship memories aside, there’s a bit of perspective-taking that I hope can be opened up as a result of this little story.  Even the most secure, confident, not-racist, jazz appreciating, white folks out there who “have like four black friends” notice when they are the only one in a room full of black people and feeling discomfort in this situation is part of the complexity of being human, not inherently racist.  It should follow that black folks, like myself, navigating similar situations, who happen to notice and voice their thoughts about them aren’t playing the race card.  Rather, we are noticing what’s plainly obvious around us… and this is something I can’t help but notice in every quality bottle shop I enter, every taproom, every tasting dinner, homebrew shop, festival, or brewery tour.  From every casual scanning of a craft brewery’s website to the Staff page of Brewers Association, it’s pretty obvious to anyone inclined to notice that craft beer is remarkably white.

Introduction B – The Rules

Cultural criticism is a funny practice.  For all the thought and over-thought that gets put into it, it’s tremendously easy to pull things out of it that aren’t intended.  In an effort to address some of the more likely ways this could happen, I’d like to spell out some rules and disclaimers for this blog series.

  1. White people, nothing is your fault.  I know that sounded super crazy, but I mean it.  Nothing here is meant to put any group of people on the defensive, suggest culpability, or place the responsibility to change the current state of things on any one group of people.  (Though if anyone feels inclined to offer reparations in the form of craft beer, email me and I will send an address through which you may absolve your guilt).  Lord knows, I wish that some committee of crusty old, racist, greedy capitalist types were off somewhere pulling the strings on things like this so that there actually was someone to “blame,” but in the absence of such a group lets just say that things are the way they are because of the intersecting influences of an innumerable number of cultural, social, political, and economic factors.  This series of blog posts can be taken, then, as a feeble attempt to wrap my head around some of what we might call “significant” factors.
  2. I’m not talking about your friend.  As a college professor, I’ve become familiar with a number of interesting knee-jerk responses to particular types of shared information.  There is perhaps none more predictable than the responses given to generalized information about cultural inequity.  For example, I might offer, “Women in the United States earn 77 cents to each dollar that men earn for comparable work.”  In response, I might get, “Well, I have a friend who works at a PR firm in town and she earns more than her male associates and also she got a raise before all of them and also she knows how to change a tire.”  Generalized information isn’t offered to explain EVERY situation, but rather speak to the majority, what is considered “normal,” or the status quo.  In short, your friend is rad.
  3. Yes, I have heard Garrett Oliver… and I have a large beer-foodie crush on him.  Unfortunately, the existence of one black craft beer superhero doesn’t do much to change the widespread phenomena about which I’ll be blogging.
  4. The world is not black and white.  I am afraid I am already guilty of a gross omission, of distilling the cultural landscape of craft beer into two racial categories, which we all know is a far cry from reality.  The fact is, craft beer is diversifying, and I do not want to take attention away from that process.  At the same time, I suspect that some of the old preconceptions and stereotypes that falsely divided the US into a black and white nation are what are at work within the brewing industry — certainly within “Big Beer” but also within the craft segment.  I use this false dichotomy in order to 1) draw attention to its falsity and 2) be frank about the kinds of assumptions people make.  In no way do I want to exclude the experiences of other groups of people (particularly those who are regularly “othered”).
  5. Comments are welcome and encouraged!   I have two great aspirations for this blog series. First, that more people than those I can personally threaten will read it and, second, that folks will comment.  To be honest, I have been terribly afraid to say many of things I have said already and will be saying over the coming days and weeks, not because they are overly inflammatory (I hope), but because in my experience they are simply not talked about. It would be tremendous if this series helped to bring a little more volume to this conversation.  Just keep it classy folks.

Introduction C – About Myself

This blog series is a result of the fact that I think about craft beer all the time… really.  I am completing completed a Ph.D. in Communication & Cultural Studies at the University of North Carolina (GO HEELS!) and writing  wrote my dissertation about the cultural-economic condition of the American Brewing Industry since the turn of the 20th century.  You can read some of this research soon.  “Drinking Local: Sustainable brewing, alternative food networks, and the politics of valuation,” will appears in a forthcoming the edited volume from Lexington Press,  Food and Everyday Life.  I supported myself through graduate school, in part, by managing purchasing for the Homebrew and Winemaking arm of Fifth Season Gardening Company a “Brew-and-Grow” retailer with five locations in NC and VA — through which, I gained first-hand knowledge of some of the industry’s largest manufacturers, growers, and wholesalers of brewing supplies and ingredients.  I am an avid homebrewer who has taught numerous  classes on  homebrewing and have had the good fortune to speak at a couple of festivals and academic conferences on the topic.  Finally, and like most anyone who would be reading this blog entry, I love beer.  I love drinking it and talking about it and making it and the community it engenders.  I love learning about it and teaching others about it and the sense of like-mindedness I experience around other craft beer drinkers. And I want to make clear that this sense of community, of like-mindedness, exists in spite of the racial disparities I’ll be discussing here.  It is not my intention to chastise, rather to hold up a mirror to a community of which I am proudly a member.  I believe, as Christopher O’Brien, suggests that beer can be a catalyst for positive change in the world.  And if we are to make that change, we need to do so intelligently.

 

NEXT UP >>> Part 1: Paper Bags, 40 oz Bottles, & Malt Liquor Sub-Brands: How Big Beer helped to Define Black Beer Culture

 

12 Replies to “The Unbearable Whiteness of Brewing: An Introduction of Sorts”

  1. It goes almost, but not quite, without saying that I’ll be here reading. (And as someone who’s written what feels like zillions of blog series, am SO delighted to see someone else doing the same.)

  2. I’ve liked what I’ve read so far. I too think about beer A LOT, and enjoy introducing new people to the joy of craft beer. I think the world would be a much better place if more people just talked to new people while enjoying good beer.

  3. I look forward to reading your upcoming posts. As a woman editing a magazine about beer, I often wondered at the whiteness of the crowds at beer events, just as I wondered about what seemed to be the preference of black customers at the ABC for high-value liquor. What shapes these choices?
    During the time when I was editor, I worked from time to time with a NY-based writer named Kihm Winship. He wrote a massive article on malt liquor that we printed in excerpted form. The management was a little apprehensive about publishing, because we’re not a political magazine. Kihm’s full article is well worth reading- http://faithfulreaders.com/2012/04/29/malt-liquor-a-history/
    Best of luck with this blog. I’m intrigued.

    1. I think you’ve really put your finger on what I am after, the lineage of these decision making trends, what their impact might be, and whether or not they might be worth changing. Thanks for this link fascinating stuff!

  4. I’m obsessed. I had NO idea that you felt these tensions! Of course, I always thought that’s what made you so rad, that you were able to navigate such a ‘dudish’ hobby with so much skill, but I didn’t even think of homebrewing as predominately white. It’s interesting because I have always associated beer with being somewhat democratizing, at least in terms of class (thinking now of that iffy but still interesting article on working class men that we had to assign for Com 140, and how beer was always a signifier of their ‘class status’).
    Love the rules. Any blogger talking about race should copy and paste, regardless of the topic!
    Very excited about this!

  5. Really excited to read your posts. As a black brewer and now brewery owner it has often bothered me that more of us aren’t involved in the scene. One thing that I love about the Craft beer scene is that it’s very colorblind. Garret Oliver isn’t the black brewer from Brooklyn, he’s the ultra stylish brewer from Brooklyn. I find that very refreshing. But in the same breath I will say that the colorblindness also hurts craft beer because no one at the Brewer’s association or in the beer press seems to be interested in or thinking about how to bring blacks (or Asians, Latinos, etc) into craft beer. When diversity comes up, it’s alway women who are brought up. Don’t get me wrong I love women and love to see them drinking great beer but if we are to continue to grow more minorities must be brought in to the fold. Sorry for my mini rant but I truly look forward to hearing your perspective.

    1. Kevin,
      Thanks so much for your comment! I couldn’t agree about the double edged sword that is colorblindness, not only in brewing, but in culture at large. I also agree with your observations about what I can only guess is “more than a few of us (women)” who think that the gender angle is a horse that has been beat to a bland and uninteresting death. This is of course sad, because there are still strides to be made by women, but I think media coverage of the novelty factor–“oh my gosh, girls like beer?…girls MAKE beer?”–isn’t doing anything positive anymore. Mini rants are more than welcome, I sincerely hope I get to read a few more!

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